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Book The Indian Consumer: One Billion Myths, One Billion Realities

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The Indian Consumer: One Billion Myths, One Billion Realities

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    Available in PDF - DJVU Format | The Indian Consumer: One Billion Myths, One Billion Realities.pdf | Language: ENGLISH
    Alam Srinivas (Author)

    Book details


A counterintuitive guide that exposes the apocryphal Indian 'middle class'

With so many companies scrambling to cash in on the growing Indian middle class, the time is right for a factual look at the consumer class that so many are banking their fortunes on. As foreign firms cue up to tap those markets, many have found the Indian middle class to be largely mythical. This book offers a clear–:eyed and honest assessment of India′:s consumer market to help entrepreneurs and companies develop realistic strategies for doing business in India.

Alam Srinivas (New Delhi, India) is the Executive Editor of Money Today and the India Today Group
2.3 (3628)
  • Pdf

*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | 224 pages
  • Alam Srinivas (Author)
  • John Wiley Sons (19 Dec. 2008)
  • English
  • 5
  • Business, Finance Law

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