By: Alam Srinivas (Author)
Genre: Business, Finance Law
Publisher: John Wiley Sons (19 Dec. 2008)Format: pdf doc docx mobi djvu epub ibooks (*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.)
The original title of the book: The Indian Consumer: One Billion Myths, One Billion Realities
With so many companies scrambling to cash in on the growing Indian middle class, the time is right for a factual look at the consumer class that so many are banking their fortunes on. As foreign firms cue up to tap those markets, many have found the Indian middle class to be largely mythical. This book offers a clear–:eyed and honest assessment of India′:s consumer market to help entrepreneurs and companies develop realistic strategies for doing business in India.
Alam Srinivas (New Delhi, India) is the Executive Editor of Money Today and the India Today Group
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The Everything Guide to Caring for Aging Parents: Reassuring advice to help you support your loved ones: Professional Advice to Help You Care for Your Loved Ones (Everything S.)
We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.
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