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Book Mission-based Marketing: An Organizational Development Workbook (Wiley Nonprofit Law, Finance and Management Series)

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Mission-based Marketing: An Organizational Development Workbook (Wiley Nonprofit Law, Finance and Management Series)

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    Available in PDF - DJVU Format | Mission-based Marketing: An Organizational Development Workbook (Wiley Nonprofit Law, Finance and Management Series).pdf | Language: ENGLISH
    Peter C. Brinckerhoff (Author)

    Book details


Acquire the tools you need to become a market–:driven organization

With the increase in competition for government and private funding, volunteers, and ways of getting their message out to the people they serve, not–:for–:profits must adopt specific marketing strategies to achieve their goals. This practical, easy–:to–:use workbook provides key tools to help not–:for–:profits ensure that their organization pursues its mission, meets the changing needs of the community, and successfully competes for funding, clients, referral sources, staff, and board members. Both a companion to Peter Brinckerhoff′:s Mission–:Based Marketing, Second Edition as well as an independent resource, the workbook equips not–:for–:profit managers and other employees with the means to run their organizations and communicate with a broad range of professionals more efficiently and effectively. The book offers targeted checklists, worksheets, and self–:assessment guides, and also includes a customizable CD–:ROM that contains all forms and materials within the book. Among other skills, readers will learn:
∗: How to become a market–:driven organization
∗: How to develop a high–:traffic Web site and take full advantage of online resources
∗: How to attract and retain quality staff
∗: How to turn your customers into your best referral network


Communications directors, marketing managers, and not–:for–:profit executives will find the Workbook to be an indispensable guide.
2.5 (3823)
  • Pdf

*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | 136 pages
  • Peter C. Brinckerhoff (Author)
  • John Wiley Sons: 2nd Revised edition edition (28 Nov. 2002)
  • English
  • 7
  • Business, Finance Law

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